Figuring out your wholesale pricing is one of the most challenging parts of developing your wholesale strategy. The quickest way to end up on the losing side of the equation is to simply copy what another company is doing without taking your own numbers into account. Every business runs a little bit differently so what is working well for one isn’t necessarily going to be the best strategy for another.
When you’re trying to grow your wholesale business, there’s no better way to get your product in the hands of buyers than participating in a Trade Show. With thousands of buyers and retailers walking the aisles every day you have the opportunity to easily connect with new stores and expand your brand’s reach. Participating in these types of shows are PRICEY (we’re talking thousands of dollars) so when you do decide to take the leap, you want to do it right.
How many of you have had an icky encounter with a business? One that’s left you angry and frustrated and feeling like you were totally gypped? One where you ended up resentful because you spent money on what turned out to be a bad investment.
As a small business owner, it’s our responsibility to bring our A game when it comes to serving our customers. This means having stellar systems in place for communicating with customers, handling orders and selling products. The experience customers have from the minute they land on your website or in your inbox sets the tone for their interaction with you. When we make it simple for a customer to work and connect with us it’s so much easier to grow our business. We are all someone’s dream client or customer which leaves me wondering, why the heck to some businesses makes it so darn difficult to work with them?!
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Raise your hand if the secrecy that surrounds sourcing for your product based business frustrates the crap out of you?!
As if pricing wasn’t hard enough, finding a reliable and good manufacturer is like searching for a needle in a haystack. You spend hours on your computer researching to find reliable resources to partner with. You meet some manufacturers who seem amazing until you receive their pricing while others are just a hot mess. You know the answer is out there because you see other small businesses with similar products making it happen. Some days, it seems like everyone figured it out but you.
As a product based business owner, one of the BEST parts of your job is watching the ideas that have been living inside your head develop into something tangible. Regardless whether you plan to sell through your online store or aim to develop wholesale relationships you need to have enough products in your line to make a kick ass presentation. So, how many pieces do you need to make the best statement possible?
As a product based business, you’ve got a lot of competition. There are so many great products out there it can be daunting to come up with a plan to get yours noticed. Visibility is key because the more your product is on the radar of others the more opportunities you have to sell! I’m sharing 11 ideas to help increase your visibility so you can grow your audience and sales.
As a product based business owner, you’ve got a lot on your plate. From designing to shipping to reaching out to stores your to do list is pretty packed. You may cringe a bit with today’s post and what I’m about to tell you: your business NEEDS a blog. If you’re not blogging you may be missing out on connecting with your customers, sales + growth.
